From the begining, Antonio Villaseñor, founder of La Rocca Exprés, proved to be a visionary in his field, leaving an indelible mark on the industry thanks to innovative ideas and a creative mind that constantly conceived new product specifications that would set trends for years to come. Some manufacturers still rely on concepts he developed, a clear testament to his genius and his ability to anticipate his time.

However, his ambition went even further. Antonio dreamed of creating his own coffee machine factory, a place where quality was an obsession and craftsmanship an art. It was while gazing at the Rock of Gibraltar that he found the inspiration to name this project, giving rise to La Rocca Exprés, a name destined to become synonymous with excellence and perfection. In 1985, a new era began: the factory quickly established itself as a leader in the production of handmade coffee machines in Spain, winning over palates and exporting its craftsmanship to 29 countries worldwide.

Over time, Antonio passed on his knowledge, experience, and deep passion for coffee to his son, José Manuel Villaseñor, thus ensuring the continuity of a legacy built on excellence and expertise. With the same skill, dedication, and love for the craft that characterized his father, José Manuel immersed himself fully in the world of La Rocca Exprés, learning every detail of the process, every mechanism, every technical decision, and every secret that makes these machines true jewels of coffee engineering. But his inheritance went far beyond the technical: he also inherited the passion that burned in Antonio's heart, the respect for craftsmanship, and the obsession with quality. Today, every machine that leaves the factory bears the imprint of that generational bond, combining decades of accumulated experience with an unwavering passion for always achieving the perfect cup of coffee.